The Bike Shop Marketing Budget Builder.

Fill it out as completely as possible. It will help you allocate your budget in a way that will yield the biggest ROI.

Spend more on the "Essentials" and reduce spending on the "Extras".

When you're done, email yourself the results so you can implement the plan!

Step 1. Tell us about Your Shop

Shop Annual Gross(This number feeds the rest of the marketing budget)

# of Locations (Used to determine cost of Reviews /citation management)

Annual Web Design Budget (To upgrade your site - Think SmartEtailing Responsive template!)

Email List Size **fill in if you market via email** (Will populate the email Marketing software Cost)

SMS List Size **fill in if you market via SMS** (Will populate the SMS Marketing software Cost)

Fixed Website Expenses (SmartEtailing Subscription, Hosting, Domain Name etc.)

SEO

Adwords, Facebook, Instagram & Bing Ads

Print Ads & Direct Mail Budget (Yellow Pages,handouts, flyers, Budget, & Branded Items)

Sponsorships Budget (Key to cementing your shop in Community & SEO)

Repair + Fit Scheduling Tool

Bike Rentals Software

Paid Marketing Campaigns (Trek Connect or others)

Coupons (Groupons etc)

Chamber(s) of Commerce + BBB

Other(TV, Radio, Billboards, Buses, Signs)

SEO Recommended Budget (0.7% x Monthly Gross)

Planned Monthly Marketing Budget

Monthly Recommended Marketing Budget

(+/-) difference $

Annual Recommended Marketing Budget (Based on NBDA's recommended 3%)

Your Average Monthly Gross(Annual /12)

Have to have Total

Like to have Total

Reviews (Get Five Stars)

Email Marketing Software (MailChimp)

Citation Management (For all Locations)

Website Design (To execute Website Upgrades)

Text (SMS) Marketing